DataLayer for Google Tag Manager
How To Configure
DataLayer for Google Tag Manager

Integrate Facebook Tracking Pixel with Google Tag Manager

Please Note: The settings below require our Datalayer for Google Tag Manager for Magento and some features also require our Enhanced Ecommerce extension.

Product Page View
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : productPage

HTML

<script>
require(['DataLayerProductApi'], function (dataLayerProductApi) {
    var product = dataLayerProductApi();
    
    <!-- Facebook Pixel Code -->
    fbq('track', 'ViewContent', {
        content_name: product.getName(),
        content_category: product.getCategory(),
        content_ids: product.getProductSkus(),
        content_type: 'product',
        value: product.getPrice(),
        currency: product.getCurrencyCode()
    });
    <!-- End Facebook Pixel Code -->
});
</script>
Add To Cart
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : addToCart

HTML

<script>
require(['DataLayerProductApi'], function (dataLayerProductApi) {
    var product = dataLayerProductApi();
    
    <!-- Facebook Pixel Code -->    
	fbq('track', 'AddToCart', {
        content_category: product.getCategory(),
        contents: product.getFacebookAddedToCartItems(),
        content_type: 'product',
        value: product.getAddedToCartTotal(),
        currency: product.getCurrencyCode()
    });
    <!-- End Facebook Pixel Code -->
});
</script>

*Enhanced Ecommerce extension required for this functionality.

Initiate Checkout
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : checkoutPage

HTML

<script>
require(['DataLayerCheckoutApi'], function (dataLayerCheckoutApi) {
    var checkout = dataLayerCheckoutApi();
     
    <!-- Facebook Pixel Code -->
	fbq('track', 'InitiateCheckout', {
        contents: checkout.getFacebookItems(),
        content_type: 'product',
        currency: checkout.getCurrencyCode(),
        content_ids: checkout.getSkus(),
        value: checkout.getCartTotal(),
        num_items: checkout.getItemCount()
    });
    <!-- End Facebook Pixel Code -->
});
</script>
Purchase
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : purchase

HTML

<script>
require(['DataLayerPurchaseApi'], function (dataLayerPurchaseApi) {
    var purchase = dataLayerPurchaseApi();

    <!-- Facebook Pixel Code -->
	fbq('track', 'Purchase', {
        contents: purchase.getFacebookItems(),
        content_type: 'product',
        currency: purchase.getCurrencyCode(),
        value: purchase.getOrderTotal(),
        num_ids: purchase.getItemCount()
    });
    <!-- End Facebook Pixel Code -->
});
</script>
Related

Related Extensions

Get more from your Magento2 store!

Magento Enhanced E-commerce

If your are using Magento + Google Analytics, then you need Enhanced E-commerce for Google Tag Manager.

DataLayer for Tag Manager

Whether you are integrating Bing, Facebook, SnapChat, Pinterest, or any other services our extension make it easy.

HTML Minifier for Magento2

Minification is the process of removing all unnecessary characters and spacing from your source code without changing its functionality.