DataLayer for Google Tag Manager
How To Configure
DataLayer for Google Tag Manager

Integrate Bing UET with Google Tag Manager

Please Note: The settings below require our Datalayer for Google Tag Manager for Magento 2 and some features also require our Enhanced Ecommerce extension.

Product Page View
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : productPage

HTML

<script>
require(['DataLayerProductApi'], function (dataLayerProductApi) {
    var product = dataLayerProductApi();
    
    <!-- Bing UET Code -->
    window.uetq = window.uetq || []; 
    window.uetq.push('event', '', {
        'ecomm_pagetype': 'product',
        'items': product.getProductCollection(),
        'currency': product.getCurrencyCode()
    });  
    <!-- End Bing UET Code -->
});
</script>
Add To Cart
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : addToCart

HTML

<script>
require(['DataLayerProductApi'], function (dataLayerProductApi) {
    var product = dataLayerProductApi();
        
    <!-- Bing UET Code -->
    window.uetq = window.uetq || []; 
    window.uetq.push('event', 'add_to_cart', {
        'items': product.getAddedToCartItems(),
        'currency': product.getCurrencyCode()
    });  
    <!-- End Bing UET Code -->
});
</script>

*Enhanced Ecommerce extension required for this functionality.

Remove From Cart
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : removeFromCart

HTML

<script>
require(['DataLayerProductApi'], function (dataLayerProductApi) {
    var product = dataLayerProductApi();
        
    <!-- Bing UET Code -->
    window.uetq = window.uetq || []; 
    window.uetq.push('event', 'remove_from_cart', {
        'items': product.getRemovedFromCartItems(),
        'currency': product.getCurrencyCode()
    });  
    <!-- End Bing UET Code -->
});
</script>

*Enhanced Ecommerce extension required for this functionality.

Initiate Checkout
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : checkoutPage

HTML

<script>
require(['DataLayerCheckoutApi'], function (dataLayerCheckoutApi) {
    var checkout = dataLayerCheckoutApi();
             
    <!-- Bing UET Code -->
    window.uetq = window.uetq || []; 
    window.uetq.push('event', 'begin_checkout', {
        'items': checkout.getItems(),
        'currency': checkout.getCurrencyCode(),
        'revenue_value': checkout.getCartTotal()
    });  
    <!-- End Bing UET Code -->    
});
</script>
Purchase
Tag Configuration
  Tag type : Custom Html

Trigger Configuration
  Trigger: All Custom Events
  Event Name : purchase

HTML

<script>
require(['DataLayerPurchaseApi'], function (dataLayerPurchaseApi) {
    var purchase = dataLayerPurchaseApi();
    
    <!-- Bing UET Code -->
    window.uetq = window.uetq || []; 
    window.uetq.push ('event', 'purchase', {
        'event_category': 'ecommerce',
        'revenue_value': purchase.getOrderTotal(),
        'tax': purchase.getOrderTax(),
        'shipping': purchase.getOrderShipping(),
        'coupon': purchase.getOrderCouponCode(),
        'items': purchase.getItems(),
        'currency': purchase.getCurrencyCode()
    }); 
    <!-- End Bing UET Code --> 
});
</script>
Related

Related Extensions

Get more from your Magento2 store!

HTML Minifier for Magento2

Minification is the process of removing all unnecessary characters and spacing from your source code without changing its functionality.

DataLayer for Tag Manager

Whether you are integrating Bing, Facebook, SnapChat, Pinterest, or any other services our extension make it easy.

Enhanced Success Page

Add cross-sell, upsell, related products, social media links and other elements to your order confirmation.