DataLayer for Google Tag Manager

In stock
SKU
MPE-DLGTM
$139.00
Is Getting Your Digital Marketing Tags Implemented Slowing Down Your Campaigns?

Not anymore, run your digital marketing campaigns much quicker with all the data need at your fingertips, plus the power of Google Tag Manager

Ronald S
August 26, 2020

I've been using MagePal extensions for Magento 1 and 2 for years. They always work great and the support at MagePal is top notch. I highly recommend them.

Julian S
January 28, 2021

Great support, I can recommend it!

Matthew P
March 18, 2021

Fantastic work and an excellent plugin. These guys are the best!

Lucia P
May 10, 2021

Great experience! They reply fast and are very helpful!

Bert P
August 24, 2020

We had a question about the Google Tag Module, and thought we had a paid version. But we were mistaken and were using the free version, still they gave us some advice to help debugging the issue. Good service.

Tomasz D
April 4, 2021

I can recommend GTM/Enhanced Ecommerce Magento solutions provided by MagePal. They're providing customer with all the basic analytics/dataLayer functionalities by default, plus are not that difficult to extend and use for custom things. What's also worth to emphasise - quick and solid support from their creator

Pierre D
April 17, 2021

good support, respond very quickly.

Sebastian S
March 21, 2021

We are a specialized european E-Commerce Agency for scalable, high performance e-commerce solutions for B2B and B2C merchants and highly recommend this Plugin: Magepal is the best solution for our customers to transfer all needed data into Google Analytics. The support is outstanding, even when a "out of the box" method is used in Magento. The assistance in finding a solution together with our Dev. Team was incredibly good!

Haid S
September 6, 2020

Great products and service. Thanks

Mark G
January 24, 2021

MagePal SMTP is a must have extension for your store. We connect our outlook account. Works great!

Edward L
August 16, 2020

I’m giving it 5 stars because I not only get an extension that works, but has strong and speedy customer service and support. This is important as I’m running different things and can’t expect the extension to deprecate or malfunction. I’ve used more 3 extensions, namely GTM, data layer and smtp extensions and I have no complains.

Andrey K
May 31, 2021

We use MagePal's products for Magento 2, and are happy with their reliability as well as with the company' responsiveness too. I emailed their support with a question, and got a reply within an hour. Five Stars!

Johannes B
May 2, 2021

A perfect Magento Extension which does exactly what it should do. And its for free !!!

Ian H
September 13, 2020

We use their Google Tag Manager enhanced ecommerce extesion & enhanced data layer - seems to be the most efficient way of hooking Magento up to analytics, adwords and other tracking requirements. Excellent support

Owais U
March 9, 2021

I would total recommend their extensions

Unleashing the Power of the Google Tag Manager.

Create, launch, and iterate on new marketing campaigns without waiting for your development team. Simple yet powerful, our DataLayer extension provides a set of JavaScript API that allows you to quickly integrate like never before any third-party JavaScript using Google Tag Magento. It provides an easy way to access and reformat your Google Tag Manager data to match any specification with zero source code edits, JavaScript loops, or custom variables. With our extensive data layer attributes set, adding your favorite Facebook, Snapchat, Bing, or Pinterest code snippets is quick and simple with all the data you need at your fingertips.

Buy with confidence

Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.

Did you know?
  • Our extensions have been downloaded over 1.6 million times, with thousands of happy customers worldwide.
  • We are Core Magento 2 contributors.
  • We are amongst the top 10 Magento contributor on StackOverflow.
  • We provide bug fixes to almost all extension companies
  • We help develop some of the top multi-million to billion-dollar brands using Magento
  • and best of all we just love creating great Magento products.

Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!

Setup in 30 minutes or less

Adding third-party JavaScript code snippets to your Magento store can be a very time-consuming and difficult task, especially if you don't have the necessary data in your Google Tag Manager data layer. Our Datalayer extension provides easy to follow instruction to integrate all major third-party tracking code.

Manage all your Integration without editing Magento code.

Our DataLayer extension offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with third-party integration quickly without spending hours or weeks creating and debugging custom GTM variables.

Tag Management Integration Made Easy

Designed to work together, our extensions bridge the gap between Google Tag Manager and third-party tags to works seamlessly together. So you can add and change tags on the fly – saving time and increasing efficiency. Integration is as simple as copying sample setup from out documentation

JavaScript API Layer

Our DataLayer extension allows you to take advantage of Google Tag Manager custom HTML functionality without the need to constantly working with custom variables, while gain full access to transform your data to match any tags specification. So integrating your next project is only a few clicks away

Magento Data Layer API

Creating a highly customized Magento store and need to add custom attributes GA for tracking in Google Analytics or other third-party integration? No problem, virtually all our data layer attributes can be customized by adding or updating existing data elements.

Break the code barrier

Build better digital analytics solutions, faster without any Magento coding. Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your GTM setup and eliminate the pain out of tagging

  • cmsIndexIndexPage
  • catalogCategoryViewPage
  • productListSwatchClicked
  • productListSwatchSelected
  • catalogProductViewPage
  • productDetailSwatchClicked
  • productDetailSwatchSelected
  • checkoutCartIndexPage
  • checkoutIndexIndexPage
  • checkoutOnepageSuccessPage
  • compareProductAdded
  • compareProductRemoved
  • wishlistProductAdded
  • wishlistProductRemoved
  • customerLoginAfter
  • newsletterSubscriberAdded
  • newsletterUnsubscribed
  • For more events see our Enhanced E-commerce extension

Easy to customize...

Want to track more or create custom dimensions? Our extension is not just another Google Tag Manager module that adds GTM javascript code to your head section of your site! All our extensions are developed with developer customization in mind. With just a few lines of code, you can quickly add or change virtually any data layer elements.

Frequently Asked Questions.

Does DataLayer extension support Enhanced E-commerce?

No, our DataLayer extension work in conjunction with our Enhanced E-commerce extension.

What's the difference between DataLayer and Enhanced E-commerce?

Enhanced Ecommerce is a Google Analytics features that require a specific data format so that GA can tracks product engagement, while our DataLayer extension allows you to reformat this data within GTM to use with another third-party tracking.

What's the difference between Google Analytics and DataLayer?

Google Analytics is a reporting tool, while our DataLayer extension allows you to reuse this data to use with another third-party tracking.

Do I need to uninstall Google Tag Manager extension?

No, our DataLayer extension is an add-on to our existing GTM module.

Why should I purchase this extension?

Assume for a moment, you are away traveling for a week and no one buys from your brick and mortar store, would you schedule a meeting with your sales team to find out what going on? Running your online should not be any different. Most customer will never ever pick up their phone to call customer service or a sales rep to request more information about your products or services. Therefore it is instrumental to gather as much information as possible about your customers' behavior from your website since it is the only layer between your customers and your products.

What's the difference between Google Analytics and Enhanced E-commerce?

As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Enhanced E-commerce was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.

How to implement Enhanced E-commerce with Magento?

Implementing Enhanced E-commerce is a pretty big project, trust us we know, we have implemented various complex analytics tracking on many multi-million to billion-dollar brands. However, setting up Enhanced E-commerce in your Magento store is as simple as installing our extension and configure a few tags in Google Tag Manager. We have spent months doing all the hard work to make integrating Enhanced E-commerce as easily and smoothly as possible.

Do I need a developer or agency to implement Enhanced E-commerce?

No, with our enhanced e-commerce extension, all you need is to install the extension and have basic knowledge of how to configure tags in Google Tag Manager.

Do I need to make changes to my Magento theme?

No, our extension does not conflict with custom Magento themes or require editing of HTML files.

How much time will it take to implement this extension?

Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.

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