Google Analytics 4 for Google Tag Manager

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If you are using Magento E-commerce then you need Google Analytics 4, so why wait?

Purchase today, start improving your conversion rate tomorrow! If for any reason our extension does not work and we can not fix it, we’ll refund your money*

Andrey K
May 31, 2021

We use MagePal's products for Magento 2, and are happy with their reliability as well as with the company' responsiveness too. I emailed their support with a question, and got a reply within an hour. Five Stars!

Anders S
October 15, 2022

Great support! Solved my issue regarding buying wrong extention without any hassles and in a matter of hours

Tomasz D
April 4, 2021

I can recommend GTM/Enhanced Ecommerce Magento solutions provided by MagePal. They're providing customer with all the basic analytics/dataLayer functionalities by default, plus are not that difficult to extend and use for custom things. What's also worth to emphasise - quick and solid support from their creator

Lucia P
May 10, 2021

Great experience! They reply fast and are very helpful!

Sebastian S
March 21, 2021

We are a specialized european E-Commerce Agency for scalable, high performance e-commerce solutions for B2B and B2C merchants and highly recommend this Plugin: Magepal is the best solution for our customers to transfer all needed data into Google Analytics. The support is outstanding, even when a "out of the box" method is used in Magento. The assistance in finding a solution together with our Dev. Team was incredibly good!

Ivar A
December 15, 2020

Everything works as needed and support is very helpful!

Aner C
December 24, 2021

I have a very positive experience with MagePal. They are very nice and ready to help

Marcelo S
September 14, 2022

Great service, they explain what we need.

Jose M
March 9, 2021

Top notch support team. Very knowledgeable

Ronald S
August 26, 2020

I've been using MagePal extensions for Magento 1 and 2 for years. They always work great and the support at MagePal is top notch. I highly recommend them.

Eliis S
October 22, 2020

Quick and thorough answers

Laurent T
March 9, 2021

Very good website chat support with indept knowledge, best Magento support around.

Claire S
September 10, 2020

I've worked with MagePal for a few years they are always very responsive and very knowledgable. There is nothing I ask for they can't do. From basic fixes to major customization they do a great job.

March 9, 2021

Best extension support in the Magento community. Don't just force use to provide server access

Saeed P
May 14, 2022

They are professional knowledgeable, and fast. If you are looking for support team, they are the best.

Spend less time coding and more time improving your conversion rate.

Power your digital marketing with the most advanced, flexible, and scalable Google Tag Manager solution for Magento.

Take full advantage of the next generation of Google Analytics integration to better understand your customers' needs and take action based on these insights. With our solution, you can improve your ROI, creating tailored audience lists, and more. Upgrade to Google Analytics 4 to gain access to Google's new approach to privacy-first tracking, channel measurement, and AI-based predictive data.

Quickly link GA to Google Ads and optimize around customer actions that matter most to your business. Trusted by merchants, agencies, and store owners, Google Analytics provides in-depth reporting, metrics, and tools to help users analyze and improve their site's conversion rate.

Whether you are a small Magento merchant or an Enterprise Customer, our suite of Google Tag Manager extensions will help you accomplish the most challenging and demanding GTM projects within days, instead of spending weeks or months creating custom solutions. With our extensive data layer attributes set, adding Facebook, Twitter, Snapchat, Bing or Pinterest code snippets is quick and easy without constantly having to get developers to make code changes.

We invested hundreds of hours developing and testing our extensions so you can have all the power of Google Tag Manager at your fingertips. Upgrade your digital marketing strategy today and start seeing results with our GTM solution! Don't wait, upgrade today!

Buy with confidence

Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.

Did you know?
  • Our extensions have been downloaded over 3.4 million times, with thousands of happy customers worldwide.
  • We are Core Magento 2 contributors.
  • We are amongst the top 10 Magento contributors on StackOverflow.
  • We provide bug fixes to almost all extension companies
  • We help develop some of the top multi-million to billion-dollar brands using Magento
  • and best of all we just love creating great Magento products.

Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!

Setup in 30 minutes or less

Adding Google Analytics 4 functionality to your Magento e-commerce store can be a very costly, difficult, and time-consuming process that can take weeks or months to finish. However, with our extension, you can quickly and easily add Google Analytics 4 tracking functionality to your website within a few minutes by just installing and configuring our extension.

Google Analytics 4 provides smarter insights to help you improve your marketing decisions and get better ROI.

Spending a fortune on advertising, but have no idea what's converting? The new Google Analytics will give you the necessary insights you need to be ready for what’s next. By applying Google’s advanced machine learning models, Google Analytics 4 can automatically alert you to significant changes in your customers' behaviors with new predictive metrics. With full integrations across Google’s marketing products, it’s easy to use what you learn to improve the ROI of your marketing and analyzed your site like never before.

The future of Google Analytics

Google Analytics 4 is now the default experience for all new Google Analytics properties and is where Google will invest in future improvements. So we encourage you to create a new Google Analytics 4 property today and learn how it can improve your business.

Build for the long term

Now is the time to invest in your digital marketing, smarter analytics will help you get ready for what comes next. Google Analytics 4 will help you stay ahead of your customers' rising expectations, regulatory developments, and changing technology standards for user privacy.

Better tracking

Google Analytics 4 gives you customer-centric measurement, instead of fragmented information base-off individual devices and platforms. Gain a better understanding of your customers across their entire life cycle, from acquisition to conversion to mobile app regardless of how they interact with your brand.

Stop tracking pageview... Start tracking users' interactions.

Introduced back in 2020, Google Analytics 4 is the next generation of Google Analytics, created specifically to meet the demand of today’s evolving commerce space.

Google Analytics 4 gives you the ability to better measure your product performances and conversion in today’s rapidly changing commerce space. Upgrade today to find out why Google Analytics 4 is a must-have upgrade to your Magento integration.

User acquisition report

Quickly gain insight into what channels are driving new customers, then analyze the engagement and retention reports to better understand what actions these customers are take and whether they stick around, after making a purchase.

Easy to customize...

Our extension is not just another Google Tag Manager module that adds GTM javascript code to your head section of your site! All our extensions are developed with developer customization in mind. With just a few lines of code, you can quickly add or change virtually any data layer elements.

Track even more...

Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your Google Tag Manager integration. We have an event for that!

  • view_item_list
  • select_item
  • view_item
  • add_to_cart
  • addToCartItemOptionRequired
  • addToCartFailed
  • remove_from_cart
  • purchase
  • refund
  • begin_checkout
  • add_shipping_info
  • add_payment_info
  • paymentMethodAdded
  • shippingMethodAdded
  • checkoutShippingStepFailed
  • checkoutShippingStepCompleted
  • checkoutEmailValidation
  • checkoutPaymentStepFailed
  • checkoutPaymentStepCompleted
  • For more events see our Datalayer extension

Frequently Asked Questions.

What is Google Analytics 4?

Google Analytics 4 is the 4th generation of Google Analytics used by merchants, agencies, and store owners to get in-depth metrics and reports on how customers are interacting with their various products and services. Introduced back in 2020, Google Analytics 4 is a modern revamp of standard Google Analytics that can measure app and web interactions together. It provides additional reporting and functionality to better meet the need of today's evolving e-commerce space by collecting and analyzing more data. Add Google Analytics 4 functionality to your Magento store is a challenging task, but using our Magento 2 Google Analytics 4 extension you can be up and running in a few minutes.

Is it worth implementing Google Analytics 4?

Yes, if you are like all other Magento merchants selling products online who strive to attract new customers and improve your conversion rates then you definitely Google Analytics 4. Therefore it is instrumental to gather as much information as possible about your customers' behavior from your website since it is the only layer between your customers and your products

Why should I upgrade to Google Analytics 4?

Google Analytics 4 is now the default option for creating new properties and will be the feature of Google Analytics going forward.

What's the difference between Google Analytics and Google Analytics 4?

As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Google Analytics 4 was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.

How to implement Google Analytics 4 with Magento?

Implementing Google Analytics 4 is a pretty big project, trust us we know, we have implemented various complex analytics tracking for many multi-million to billion-dollar brands. However, setting up Google Analytics 4 with our extension is as simple as installing our extension and import the tags in Google Tag Manager admin. We have spent months doing all the hard work to make integrating Google Analytics 4 as easy as possible for you.

Do I need a developer or agency to implement Google Analytics 4?

No, with our Google Analytics 4 extension, all you need is to install the extension and have basic knowledge of how to import and configure tags in Google Tag Manager admin.

Do I need to make changes to my Magento theme?

No, our extension does not conflict with custom Magento themes or require editing of HTML files.

How much time will it take to implement Google Analytics 4?

Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.

Is this extension compatible with Hyvä theme?

Yes, our extension is compatible with Hyvä theme.

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