DataLayer for Google Tag Manager
Is Getting Your Digital Marketing Tags Implemented Slowing Down Your Campaigns?
Not anymore, run your digital marketing campaigns much quicker with all the data need at your fingertips, plus the power of Google Tag Manager
I’m giving it 5 stars because I not only get an extension that works, but has strong and speedy customer service and support. This is important as I’m running different things and can’t expect the extension to deprecate or malfunction. I’ve used more 3 extensions, namely GTM, data layer and smtp extensions and I have no complains.
Great support and extensions so far!
Solid plugins, friendly support.
Great extension, and support is even more amazing.
fantastic customer support.
MagePal SMTP is a must have extension for your store. We connect our outlook account. Works great!
Great set of extensions for Magento. We've been using their SMTP app for Magento 2 for a long time; upgrades are quick and easy to install in the app/code directory and use. Chat support on their site was virtually instantaneous; they answered all my tech and merchandise questions quickly.
Everything works as needed and support is very helpful!
Very good website chat support with indept knowledge, not just a sales funnel.
I can recommend GTM/Enhanced Ecommerce Magento solutions provided by MagePal. They're providing customer with all the basic analytics/dataLayer functionalities by default, plus are not that difficult to extend and use for custom things. What's also worth to emphasise - quick and solid support from their creator
Great experience! They reply fast and are very helpful!
Fully satisfied with your products :)
We use their Google Tag Manager enhanced ecommerce extesion & enhanced data layer - seems to be the most efficient way of hooking Magento up to analytics, adwords and other tracking requirements. Excellent support
extensions works great and excellent support.
Used their extensions on Magento and they work out of the box. Moreover support is always on point. Spoke with Renon many times and he excelled in finding solutions for us. Great company and great work so far.
Unleashing the Power of the Google Tag Manager.
With our extensive set of data layer attributes, adding your favorite code snippets from platforms such as Facebook, Snapchat, Bing, and Pinterest is quick and simple. All the data you need is at your fingertips, making the process of creating and launching new marketing campaigns faster and more efficient than ever before.
Upgrade your marketing strategy with the DataLayer extension. Say goodbye to delays and hello to streamlined marketing campaigns. Try it out today and see the difference it can make for your business.
Buy with confidence
Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.Did you know?
- Our extensions have been downloaded over 1.6 million times, with thousands of happy customers worldwide.
- We are Core Magento 2 contributors.
- We are amongst the top 10 Magento contributor on StackOverflow.
- We provide bug fixes to almost all extension companies
- We help develop some of the top multi-million to billion-dollar brands using Magento
- and best of all we just love creating great Magento products.
Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!
Setup in 30 minutes or less
Manage all your Integration without editing Magento code.
Our DataLayer extension offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with third-party integration quickly without spending hours or weeks creating and debugging custom GTM variables.
Tag Management Integration Made Easy
Designed to work together, our extensions bridge the gap between Google Tag Manager and third-party tags to works seamlessly together. So you can add and change tags on the fly – saving time and increasing efficiency. Integration is as simple as copying sample setup from out documentation
- How to integrate Google Ads Enhanced Conversion
- How to Integrate Facebook Pixel
- How to Integrate Pinterest Conversion Tracking
- How to Integrate Snapchat
- How to Integrate Bing UET Conversion Tracking
- How to integrate BounceX to your Magento Store
- How to add CJ Affiliate to your Magento Store
- How to Integrate Impact with Magento 2
- How to Integrate Segment with Magento 2
- Affiliate sales tracking with Google Tag Manager and Google Analytics
- How to Integrate Google Survey with Magento 2
Our DataLayer extension allows you to take advantage of Google Tag Manager custom HTML functionality without the need to constantly work with custom variables while gaining full access to transform your data to match any tags specification. So integrating your next project is only a few clicks away
Magento Data Layer API
Creating a highly customized Magento store and need to add custom attributes GA for tracking in Google Analytics or other third-party integration? No problem, virtually all our data layer attributes can be customized by adding or updating existing data elements.
Break the code barrier
Build better digital analytics solutions, faster without any Magento coding. Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your GTM setup and eliminate the pain out of tagging
- For more events see our Enhanced E-commerce extension
Easy to customize...
Frequently Asked Questions.
Does DataLayer extension support Google Ads Enhanced Conversion?
Yes, our DataLayer extension provides all the datalayer variables need to track Google Ads Enhanced Conversion.
Does DataLayer extension support Enhanced E-commerce?
No, our DataLayer extension work in conjunction with our Enhanced E-commerce extension.
Does DataLayer extension support Google Analytics 4?
No, our DataLayer extension work in conjunction with our GA4 extension.
What's the difference between DataLayer and Enhanced E-commerce?
Enhanced E-commerce is a Google Analytics feature that requires a specific data format so that GA can track product engagement, while our DataLayer extension allows you to reformat this data within GTM to use with another third-party tracking.
What's the difference between Google Analytics and DataLayer?
Google Analytics is a reporting tool, while our DataLayer extension allows you to reuse this data to use with another third-party tracking.
Do I need to uninstall Google Tag Manager extension?
No, our DataLayer extension is an add-on to our existing GTM module.
Why should I purchase this extension?
Assume for a moment, that you are away traveling for a week and no one buys from your brick-and-mortar store, would you schedule a meeting with your sales team to find out what going on? Running your online should not be any different. Most customer will never ever pick up their phone to call customer service or a sales rep to request more information about your products or services. Therefore it is instrumental to gather as much information as possible about your customers' behavior from your website since it is the only layer between your customers and your products.
What's the difference between Google Analytics and Enhanced E-commerce?
As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Enhanced E-commerce was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.
How to implement Enhanced E-commerce with Magento?
Implementing Enhanced E-commerce is a pretty big project, trust us we know, we have implemented various complex analytics tracking on many multi-million to billion-dollar brands. However, setting up Enhanced E-commerce in your Magento store is as simple as installing our extension and configuring a few tags in Google Tag Manager. We have spent months doing all the hard work to make integrating Enhanced E-commerce as easily and smoothly as possible.
Do I need a developer or agency to implement Enhanced E-commerce?
No, with our enhanced e-commerce extension, all you need is to install the extension and have basic knowledge of how to configure tags in Google Tag Manager.
Do I need to make changes to my Magento theme?
No, our extension does not conflict with custom Magento themes or require editing of HTML files.
How much time will it take to implement this extension?
Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.