DataLayer for Google Tag Manager

In stock
SKU
MPE-DLGTM
$159.00
Is Getting Your Digital Marketing Tags Implemented Slowing Down Your Campaigns?

Not anymore, run your digital marketing campaigns much quicker with all the data need at your fingertips, plus the power of Google Tag Manager

Phillip J
January 14, 2021

Renon was of great help. I appreciate his patience and explanation of what the issue was with my site. I'm excited to use the Custom Shipping Rates extension.

Gregor S
March 9, 2021

Incredible support regardless of time zone you are working in.

Johannes B
May 2, 2021

A perfect Magento Extension which does exactly what it should do. And its for free !!!

Mohammed J
September 21, 2020

I purchased several extensions from their website and and got some from their git account, helpful stuff. The offer a niche extensions that I couldn't' find easily somewhere else. The chat help is responsive and get my questions answered.

Paul T
November 14, 2021

The extension does excatly what I needed and received support from the very helpful Renon. Highly recommend for your Magento store

Edward L
August 16, 2020

I’m giving it 5 stars because I not only get an extension that works, but has strong and speedy customer service and support. This is important as I’m running different things and can’t expect the extension to deprecate or malfunction. I’ve used more 3 extensions, namely GTM, data layer and smtp extensions and I have no complains.

Wanja F
February 5, 2021

extensions works great and excellent support.

Mannan M
May 28, 2021

fantastic customer support.

Corinne V
December 28, 2020

These guys and gals just write great code. There is no other way to explain it. They do good work, are responsive, and professional. My only complaint is they don't have more extensions available.

Eliis S
October 22, 2020

Quick and thorough answers

Craig T
November 4, 2020

Responsive and willing to work with me to add needed additional features.

Matthew P
March 18, 2021

Fantastic work and an excellent plugin. These guys are the best!

Dejan K
October 6, 2020

Great and professional !

Julian S
January 28, 2021

Great support, I can recommend it!

Saeed P
May 14, 2022

They are professional knowledgeable, and fast. If you are looking for support team, they are the best.

Unleashing the Power of the Google Tag Manager.

Create, launch, and iterate on new marketing campaigns without waiting for your development team. Simple yet powerful, our DataLayer extension provides a set of JavaScript APIs that allows you to quickly integrate like never before any third-party JavaScript using Google Tag Magento. It provides an easy way to access and reformat your Google Tag Manager data to match any specification with zero source code edits, JavaScript loops, or custom variables. With our extensive data layer attributes set, adding your favorite Facebook, Snapchat, Bing, or Pinterest code snippets is quick and simple with all the data you need at your fingertips.

Buy with confidence

Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.

Did you know?
  • Our extensions have been downloaded over 1.6 million times, with thousands of happy customers worldwide.
  • We are Core Magento 2 contributors.
  • We are amongst the top 10 Magento contributor on StackOverflow.
  • We provide bug fixes to almost all extension companies
  • We help develop some of the top multi-million to billion-dollar brands using Magento
  • and best of all we just love creating great Magento products.

Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!

Setup in 30 minutes or less

Adding third-party JavaScript code snippets to your Magento store can be a very time-consuming and difficult task, especially if you don't have the necessary data in your Google Tag Manager data layer. Our Datalayer extension provides easy-to-follow instructions to integrate all major third-party tracking codes.

Manage all your Integration without editing Magento code.

Our DataLayer extension offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with third-party integration quickly without spending hours or weeks creating and debugging custom GTM variables.

Tag Management Integration Made Easy

Designed to work together, our extensions bridge the gap between Google Tag Manager and third-party tags to works seamlessly together. So you can add and change tags on the fly – saving time and increasing efficiency. Integration is as simple as copying sample setup from out documentation

JavaScript API Layer

Our DataLayer extension allows you to take advantage of Google Tag Manager custom HTML functionality without the need to constantly work with custom variables while gaining full access to transform your data to match any tags specification. So integrating your next project is only a few clicks away

Magento Data Layer API

Creating a highly customized Magento store and need to add custom attributes GA for tracking in Google Analytics or other third-party integration? No problem, virtually all our data layer attributes can be customized by adding or updating existing data elements.

Break the code barrier

Build better digital analytics solutions, faster without any Magento coding. Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your GTM setup and eliminate the pain out of tagging

  • cmsIndexIndexPage
  • catalogCategoryViewPage
  • productListSwatchClicked
  • productListSwatchSelected
  • catalogProductViewPage
  • productDetailSwatchClicked
  • productDetailSwatchSelected
  • checkoutCartIndexPage
  • checkoutIndexIndexPage
  • checkoutOnepageSuccessPage
  • compareProductAdded
  • compareProductRemoved
  • wishlistProductAdded
  • wishlistProductRemoved
  • customerLoginAfter
  • newsletterSubscriberAdded
  • newsletterUnsubscribed
  • For more events see our Enhanced E-commerce extension

Easy to customize...

Want to track more or create custom dimensions? Our extension is not just another Google Tag Manager module that adds GTM javascript code to the head section of your site! All our extensions are developed with developer customization in mind. With just a few lines of code, you can quickly add or change virtually any data layer elements.

Frequently Asked Questions.

Does DataLayer extension support Google Ads Enhanced Conversion?

Yes, our DataLayer extension provides all the datalayer variables need to track Google Ads Enhanced Conversion.

Does DataLayer extension support Enhanced E-commerce?

No, our DataLayer extension work in conjunction with our Enhanced E-commerce extension.

Does DataLayer extension support Google Analytics 4?

No, our DataLayer extension work in conjunction with our GA4 extension.

What's the difference between DataLayer and Enhanced E-commerce?

Enhanced Ecommerce is a Google Analytics feature that requires a specific data format so that GA can track product engagement, while our DataLayer extension allows you to reformat this data within GTM to use with another third-party tracking.

What's the difference between Google Analytics and DataLayer?

Google Analytics is a reporting tool, while our DataLayer extension allows you to reuse this data to use with another third-party tracking.

Do I need to uninstall Google Tag Manager extension?

No, our DataLayer extension is an add-on to our existing GTM module.

Why should I purchase this extension?

Assume for a moment, that you are away traveling for a week and no one buys from your brick-and-mortar store, would you schedule a meeting with your sales team to find out what going on? Running your online should not be any different. Most customer will never ever pick up their phone to call customer service or a sales rep to request more information about your products or services. Therefore it is instrumental to gather as much information as possible about your customers' behavior from your website since it is the only layer between your customers and your products.

What's the difference between Google Analytics and Enhanced E-commerce?

As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Enhanced E-commerce was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.

How to implement Enhanced E-commerce with Magento?

Implementing Enhanced E-commerce is a pretty big project, trust us we know, we have implemented various complex analytics tracking on many multi-million to billion-dollar brands. However, setting up Enhanced E-commerce in your Magento store is as simple as installing our extension and configuring a few tags in Google Tag Manager. We have spent months doing all the hard work to make integrating Enhanced E-commerce as easily and smoothly as possible.

Do I need a developer or agency to implement Enhanced E-commerce?

No, with our enhanced e-commerce extension, all you need is to install the extension and have basic knowledge of how to configure tags in Google Tag Manager.

Do I need to make changes to my Magento theme?

No, our extension does not conflict with custom Magento themes or require editing of HTML files.

How much time will it take to implement this extension?

Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.

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