DataLayer for Google Tag Manager

In stock
SKU
MPE-DLGTM
$159.00
Is Getting Your Digital Marketing Tags Implemented Slowing Down Your Campaigns?

Not anymore, run your digital marketing campaigns much quicker with all the data need at your fingertips, plus the power of Google Tag Manager

Bert P
August 24, 2020

We had a question about the Google Tag Module, and thought we had a paid version. But we were mistaken and were using the free version, still they gave us some advice to help debugging the issue. Good service.

Marcelo S
September 14, 2022

Great service, they explain what we need.

Moctar D
March 9, 2021

Great extension, and support is even more amazing.

Ivar A
December 15, 2020

Everything works as needed and support is very helpful!

Tomasz D
April 4, 2021

I can recommend GTM/Enhanced Ecommerce Magento solutions provided by MagePal. They're providing customer with all the basic analytics/dataLayer functionalities by default, plus are not that difficult to extend and use for custom things. What's also worth to emphasise - quick and solid support from their creator

Umar F
December 28, 2020

I contacted them to ask if it was possible to create a plugin, and they went ABOVE and BEYOND and managed to get me something that worked for my needs. The support has been absolutely amazing, and I don’t know how to thank them enough!

Saeed P
May 14, 2022

They are professional knowledgeable, and fast. If you are looking for support team, they are the best.

Jose M
March 9, 2021

Top notch support team. Very knowledgeable

Luca S
February 13, 2024

They have an amazing list of free modules “must have”, and with strong code and well maintained. Absolutely one of the magento 2 software house more reliable. Customer service is quick in response and very professional. Thank you for your work!

Andrea S
January 21, 2022

Excellent Magento 2 extensions and 5-star quality support. If you need to set up Google Tag Manager, Google Analytics (Universal Analytics and the new GA4 - Google Analytics 4), an SMTP email module, customize the data layer variables, etc, definitely buy the extensions from MagePal. The code works well and support is outstanding. Quick knowledgeable responses to questions, from a lead developer. Absolutely great.

Lucia P
May 10, 2021

Great experience! They reply fast and are very helpful!

Dejan K
October 6, 2020

Great and professional !

W J
March 9, 2021

Best extension support in the Magento community. Don't just force use to provide server access

Agencija 5
December 5, 2020

Incredible support. Even in Sunday when I did not expect.

JRW 8
October 20, 2020

Renon was super patient and supportive throughout the whole experience, MagePal always provide the best extensions you could need as an ecommerce, definitely recommend!!!

Unleashing the Power of the Google Tag Manager.

Introducing our Google Tag Manager DataLayer extension, a powerful tool for marketers looking to create, launch and iterate on new marketing campaigns without the need to wait for their development team. With simple yet powerful JavaScript APIs, our extension allows for quick integration of most third-party JavaScript code using Google Tag Manager.

Gone are the days of complicated source code edits and custom variables. The DataLayer extension provides an easy way to access and reformat your Google Tag Manager data to match any specification, eliminating the need for JavaScript loops and other time-consuming tasks.

With our extensive set of data layer attributes, adding your favorite code snippets from platforms such as Facebook, Snapchat, Bing, and Pinterest is quick and simple. All the data you need is at your fingertips, making the process of creating and launching new marketing campaigns faster and more efficient than ever before.

Upgrade your marketing strategy with the DataLayer extension. Say goodbye to delays and hello to streamlined marketing campaigns. Try it out today and see the difference it can make for your business.

Buy with confidence

Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.

Did you know?
  • Our extensions have been downloaded over 1.6 million times, with thousands of happy customers worldwide.
  • We are Core Magento 2 contributors.
  • We are amongst the top 10 Magento contributor on StackOverflow.
  • We provide bug fixes to almost all extension companies
  • We help develop some of the top multi-million to billion-dollar brands using Magento
  • and best of all we just love creating great Magento products.

Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!

Setup in 30 minutes or less

Adding third-party JavaScript code snippets to your Magento store can be a very time-consuming and difficult task, especially if you don't have the necessary data in your Google Tag Manager data layer. Our Datalayer extension provides easy-to-follow instructions to integrate all major third-party tracking codes.

Manage all your Integration without editing Magento code.

Our DataLayer extension offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with third-party integration quickly without spending hours or weeks creating and debugging custom GTM variables.

Tag Management Integration Made Easy

Designed to work together, our extensions bridge the gap between Google Tag Manager and third-party tags to works seamlessly together. So you can add and change tags on the fly – saving time and increasing efficiency. Integration is as simple as copying sample setup from out documentation

JavaScript API Layer

Our DataLayer extension allows you to take advantage of Google Tag Manager custom HTML functionality without the need to constantly work with custom variables while gaining full access to transform your data to match any tags specification. So integrating your next project is only a few clicks away

Magento Data Layer API

Creating a highly customized Magento store and need to add custom attributes GA for tracking in Google Analytics or other third-party integration? No problem, virtually all our data layer attributes can be customized by adding or updating existing data elements.

Break the code barrier

Build better digital analytics solutions, faster without any Magento coding. Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your GTM setup and eliminate the pain out of tagging

  • cmsIndexIndexPage
  • catalogCategoryViewPage
  • productListSwatchClicked
  • productListSwatchSelected
  • catalogProductViewPage
  • productDetailSwatchClicked
  • productDetailSwatchSelected
  • checkoutCartIndexPage
  • checkoutIndexIndexPage
  • checkoutOnepageSuccessPage
  • compareProductAdded
  • compareProductRemoved
  • wishlistProductAdded
  • wishlistProductRemoved
  • customerLoginAfter
  • newsletterSubscriberAdded
  • newsletterUnsubscribed
  • For more events see our Enhanced E-commerce extension

Easy to customize...

Want to track more or create custom dimensions? Our extension is not just another Google Tag Manager module that adds GTM javascript code to the head section of your site! All our extensions are developed with developer customization in mind. With just a few lines of code, you can quickly add or change virtually any data layer element.

Frequently Asked Questions.

Does DataLayer extension support Google Ads Enhanced Conversion?

Yes, our DataLayer extension provides all the datalayer variables need to track Google Ads Enhanced Conversion.

Does DataLayer extension support Enhanced E-commerce?

No, our DataLayer extension work in conjunction with our Enhanced E-commerce extension.

Does DataLayer extension support Google Analytics 4?

No, our DataLayer extension work in conjunction with our GA4 extension.

What's the difference between DataLayer and Enhanced E-commerce?

Enhanced E-commerce is a Google Analytics feature that requires a specific data format so that GA can track product engagement, while our DataLayer extension allows you to reformat this data within GTM to use with another third-party tracking.

What's the difference between Google Analytics and DataLayer?

Google Analytics is a reporting tool, while our DataLayer extension allows you to reuse this data to use with another third-party tracking.

Do I need to uninstall Google Tag Manager extension?

No, our DataLayer extension is an add-on to our existing GTM module.

Why should I purchase this extension?

Assume for a moment, that you are away traveling for a week and no one buys from your brick-and-mortar store, would you schedule a meeting with your sales team to find out what going on? Running your online should not be any different. Most customer will never ever pick up their phone to call customer service or a sales rep to request more information about your products or services. Therefore it is instrumental to gather as much information as possible about your customers' behavior from your website since it is the only layer between your customers and your products.

What's the difference between Google Analytics and Enhanced E-commerce?

As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Enhanced E-commerce was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.

How to implement Enhanced E-commerce with Magento?

Implementing Enhanced E-commerce is a pretty big project, trust us we know, we have implemented various complex analytics tracking on many multi-million to billion-dollar brands. However, setting up Enhanced E-commerce in your Magento store is as simple as installing our extension and configuring a few tags in Google Tag Manager. We have spent months doing all the hard work to make integrating Enhanced E-commerce as easily and smoothly as possible.

Do I need a developer or agency to implement Enhanced E-commerce?

No, with our enhanced e-commerce extension, all you need is to install the extension and have basic knowledge of how to configure tags in Google Tag Manager.

Do I need to make changes to my Magento theme?

No, our extension does not conflict with custom Magento themes or require editing of HTML files.

How much time will it take to implement this extension?

Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.

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