DataLayer for Google Tag Manager
Is Getting Your Digital Marketing Tags Implemented Slowing Down Your Campaigns?
Not anymore, run your digital marketing campaigns much quicker with all the data need at your fingertips, plus the power of Google Tag Manager
We are a specialized european E-Commerce Agency for scalable, high performance e-commerce solutions for B2B and B2C merchants and highly recommend this Plugin: Magepal is the best solution for our customers to transfer all needed data into Google Analytics. The support is outstanding, even when a "out of the box" method is used in Magento. The assistance in finding a solution together with our Dev. Team was incredibly good!
Renon was of great help. I appreciate his patience and explanation of what the issue was with my site. I'm excited to use the Custom Shipping Rates extension.
These guys and gals just write great code. There is no other way to explain it. They do good work, are responsive, and professional. My only complaint is they don't have more extensions available.
I've been using MagePal extensions for Magento 1 and 2 for years. They always work great and the support at MagePal is top notch. I highly recommend them.
I contacted them to ask if it was possible to create a plugin, and they went ABOVE and BEYOND and managed to get me something that worked for my needs. The support has been absolutely amazing, and I don’t know how to thank them enough!
Best extension support in the Magento community. Don't just force use to provide server access
Top notch support team. Very knowledgeable
I’m giving it 5 stars because I not only get an extension that works, but has strong and speedy customer service and support. This is important as I’m running different things and can’t expect the extension to deprecate or malfunction. I’ve used more 3 extensions, namely GTM, data layer and smtp extensions and I have no complains.
Renon was super patient and supportive throughout the whole experience, MagePal always provide the best extensions you could need as an ecommerce, definitely recommend!!!
Providing instant solution regarding our query. It is very helpful.
Installed GTM on a commercial site today, had a few hickups but the support was great. Can reccommend.
I would total recommend their extensions
I've worked with MagePal for a few years they are always very responsive and very knowledgable. There is nothing I ask for they can't do. From basic fixes to major customization they do a great job.
Great support, I can recommend it!
Amazing customer support and superb extension quality !
Unleashing the Power of the Google Tag Manager.
Buy with confidence
Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.Did you know?
- Our extensions have been downloaded over 1.6 million times, with thousands of happy customers worldwide.
- We are Core Magento 2 contributors.
- We are amongst the top 10 Magento contributor on StackOverflow.
- We provide bug fixes to almost all extension companies
- We help develop some of the top multi-million to billion-dollar brands using Magento
- and best of all we just love creating great Magento products.
Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!
Setup in 30 minutes or less
Manage all your Integration without editing Magento code.
Our DataLayer extension offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with third-party integration quickly without spending hours or weeks creating and debugging custom GTM variables.
Tag Management Integration Made Easy
Designed to work together, our extensions bridge the gap between Google Tag Manager and third-party tags to works seamlessly together. So you can add and change tags on the fly – saving time and increasing efficiency. Integration is as simple as copying sample setup from out documentation
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Our DataLayer extension allows you to take advantage of Google Tag Manager custom HTML functionality without the need to constantly working with custom variables, while gain full access to transform your data to match any tags specification. So integrating your next project is only a few clicks away
Magento Data Layer API
Creating a highly customized Magento store and need to add custom attributes GA for tracking in Google Analytics or other third-party integration? No problem, virtually all our data layer attributes can be customized by adding or updating existing data elements.
Break the code barrier
Build better digital analytics solutions, faster without any Magento coding. Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your GTM setup and eliminate the pain out of tagging
- For more events see our Enhanced E-commerce extension
Easy to customize...
Frequently Asked Questions.
Does DataLayer extension support Enhanced E-commerce?
No, our DataLayer extension work in conjunction with our Enhanced E-commerce extension.
What's the difference between DataLayer and Enhanced E-commerce?
Enhanced Ecommerce is a Google Analytics features that require a specific data format so that GA can tracks product engagement, while our DataLayer extension allows you to reformat this data within GTM to use with another third-party tracking.
What's the difference between Google Analytics and DataLayer?
Google Analytics is a reporting tool, while our DataLayer extension allows you to reuse this data to use with another third-party tracking.
Do I need to uninstall Google Tag Manager extension?
No, our DataLayer extension is an add-on to our existing GTM module.
Why should I purchase this extension?
Assume for a moment, you are away traveling for a week and no one buys from your brick and mortar store, would you schedule a meeting with your sales team to find out what going on? Running your online should not be any different. Most customer will never ever pick up their phone to call customer service or a sales rep to request more information about your products or services. Therefore it is instrumental to gather as much information as possible about your customers' behavior from your website since it is the only layer between your customers and your products.
What's the difference between Google Analytics and Enhanced E-commerce?
As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Enhanced E-commerce was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.
How to implement Enhanced E-commerce with Magento?
Implementing Enhanced E-commerce is a pretty big project, trust us we know, we have implemented various complex analytics tracking on many multi-million to billion-dollar brands. However, setting up Enhanced E-commerce in your Magento store is as simple as installing our extension and configure a few tags in Google Tag Manager. We have spent months doing all the hard work to make integrating Enhanced E-commerce as easily and smoothly as possible.
Do I need a developer or agency to implement Enhanced E-commerce?
No, with our enhanced e-commerce extension, all you need is to install the extension and have basic knowledge of how to configure tags in Google Tag Manager.
Do I need to make changes to my Magento theme?
No, our extension does not conflict with custom Magento themes or require editing of HTML files.
How much time will it take to implement this extension?
Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.