The first step in reducing your emails going to your customer’s spam folder is to download our Custom SMTP Email Sending for Magento2
Email servers like Gmail, Hotmail, and office 365, use many different ways to filter out emails they think are spam from been delivered to customers inbox. Email spammers also constantly evolve and adopt new ways to try to bypass these filters, so as a Magento store owner, we continually have to modify and update our server configurations to help reduce our order confirmation emails from been label as spam. Therefore there is not one single thing you can do to ensure that all of your outgoing Magento emails get delivered successfully.
Nevertheless, there are still some things you can do to help improve the odds of successful delivery of your Magento store emails. Try the following techniques:
Email authentication can be a tricky task, but authenticating your email verifies that you the sender is who you say you are and make your email more trustworthy. Email providers like Google and Yahoo, will trust authenticated email and increase the likelihood of them been delivered to your customer inbox.
After installing our SMTP client for Magento, you should use the following methods to authenticate your email to make sure your email get delivierd and goes to the spam folder:
Sender Policy Framework (SPF) – ensures you are who you say you are by comparing the sender’s IP (found in the domain’s DNS record) with a list of IPs authorized to send from that domain.
Domain Keys Identified Mail (DKIM) - meeting this standard ensures that the email was not tampered with during transmission.
Domain-Based Message Authentication Reporting and Conformance (DMARC) - leveraging the power of both SPF and DKIM, DMARC requires both to pass in order to send and deliver email.
Simple Mail Transfer Protocol (SMTP) allows your Magento 2 store to send email through a specific third-party mail SMTP server. You can configure your Magento store to use your Gmail, Amazon, Microsoft or any other mail server account to send all your emails. All you need is to configure the mail server settings in our Magento extension.
Log into your Magento 2 Admin