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Best Magento 2 Google Analytics 4 Extension

As an e-commerce business, having a robust analytics solution is crucial for understanding and optimizing your website’s performance. Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform, designed to provide businesses with a more comprehensive understanding of customer behavior and website performance. And when combined with Google Tag Manager (GTM), GA4 can provide an even more powerful solution for Magento 2 businesses.

But with so many Magento 2 extensions available for integrating GA4 with GTM, it can be difficult to know which one is the best for your business. To help, we’ve rounded up the best Magento 2 GA4 extensions that take advantage of the power of GA4 for Google Tag Manager.

1. Google Analytics 4 for Google Tag Manager by MagePal - is the best Magento 2 extension that integrates GA4 with GTM for enhanced website performance tracking and analysis. This extension offers real-time reporting, advanced data analysis, cross-device tracking, and customization options, making it the perfect solution for businesses looking to take their website performance to the next level.
2. GA4 for Magento 2 by Webkul - This extension provides an easy-to-use interface for integrating GA4 with Magento 2. It comes with a range of advanced features, including real-time reporting, cross-device tracking, and enhanced data analysis capabilities.
3. Google Analytics 4 for Magento 2 by Aheadworks - This extension is designed to provide businesses with a comprehensive solution for integrating GA4 with Magento 2. It offers real-time reporting, advanced data analysis, and cross-device tracking, as well as a range of customization options to help businesses get the most out of their website data.
4. GA4 Magento 2 Integration by Mageplaza - This extension provides a seamless integration of GA4 with Magento 2, allowing businesses to easily track website performance and customer behavior. It comes with real-time reporting, advanced data analysis, and cross-device tracking, and is fully customizable to meet the unique needs of your business.
5. Google Analytics 4 for Magento 2 by Mirasvit - This extension provides a powerful solution for integrating GA4 with Magento 2. It offers real-time reporting, advanced data analysis, and cross-device tracking, and includes a range of customization options to help businesses get the most out of their website data.
6. WeltPixel Google Analytics 4 for Magento 2 extension - integrating GA4 with your Magento 2 e-commerce website. This extension offers advanced data analysis, cross-device tracking, and customization options to help you get the most out of your website performance data. With WeltPixel, you can easily track and optimize your website’s performance and customer behavior.

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform, designed to help businesses track user behavior on their websites and digital properties. GA4 comes with a range of new features and enhancements, including advanced data analysis capabilities, real-time reporting, and enhanced cross-device tracking. And for Magento 2 e-commerce businesses, the integration of GA4 with Google Tag Manager (GTM) offers a powerful tool for tracking and optimizing their website’s performance.

Why Use GA4 for Magento 2 Google Analytics?

There are several key benefits to using GA4 for Magento 2 businesses, including:

• Advanced Data Analysis: GA4 provides more advanced data analysis capabilities than its predecessor, Google Analytics (GA), allowing businesses to gain deeper insights into customer behavior and website performance. This can help businesses make more informed decisions about product offerings, website design, and marketing campaigns.

• Real-Time Reporting: GA4 offers real-time reporting, providing businesses with up-to-the-minute data on website performance and user behavior. This can be particularly useful for e-commerce businesses looking to quickly respond to changes in customer behavior.

• Cross-Device Tracking: GA4 provides enhanced cross-device tracking, allowing businesses to see how customers interact with their website across multiple devices. This can help businesses better understand how customers engage with their website and make more informed decisions about website design and marketing efforts.

Why Use Google Tag Manager for Magento 2 Google Analytics?

Google Tag Manager (GTM) is a free tool from Google that allows businesses to manage their website tags from one central location. When integrated with GA4, GTM provides a number of benefits for Magento 2 businesses, including:

• Simplified Tag Management: GTM simplifies tag management, allowing businesses to add, modify, and delete tags from a single location. This can save time and effort, and help businesses avoid the need for complex coding and technical expertise.

• Enhanced Data Collection: GTM allows businesses to collect a wider range of data from their website, including custom data such as product information, pricing, and user behavior. This can provide businesses with a more complete picture of customer behavior and website performance.

• Improved Data Accuracy: GTM helps to ensure data accuracy by automatically checking and validating tags to make sure they are working correctly. This can help businesses avoid the risk of losing data or making decisions based on incorrect data.

The integration of GA4 with Google Tag Manager (GTM) provides Magento 2 businesses with a powerful tool for tracking and optimizing their website’s performance. And with a range of Magento 2 extensions available for integrating GA4 with GTM, businesses can choose the best solution for their unique needs. Whether you’re looking for advanced data analysis capabilities, real-time reporting, or enhanced cross-device tracking, be sure to consider the benefits of GA4 for Google Tag Manager for your Magento 2 business.

Magento 2 / Adobe Commerce Extensions

• Magento 2 Google Tag Manager Extension
• Google Analytics 4 for Google Tag Manager
• DataLayer for Google Tag Manager

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Is your Magento store ready for the future? Say hello to the new Google Analytics 4, which is built from the ground up with all-new features and advanced machine learning technology.

GA4 Extension

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Magento 2 Extensions

Unleash the power of Magento 2 with MagePal extensions - A game-changer for your e-commerce business

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Get more from your order confirmation emails by promoting other complementary products.

Catalog Hover Image for Magento

Quickly previewing alternative product images on your category list page.

Magento Enhanced E-commerce

If your are using Magento + Google Analytics, then you need Enhanced E-commerce for Google Tag Manager.