Google Universal Analytics with Enhanced Ecommerce
Optimized for Magento 2
Build from the ground up to take advantage of Magento's latest technology and features
Quick and thorough answers
When we moved over to Magento 2, we needed help with both Google Tag Manager and getting better data into Google Analytics. MagePal offered two solutions that worked really well together... but even more important, their customer service was patient and helpful to get it set up and working properly.
Solid plugins, friendly support.
I’m giving it 5 stars because I not only get an extension that works, but has strong and speedy customer service and support. This is important as I’m running different things and can’t expect the extension to deprecate or malfunction. I’ve used more 3 extensions, namely GTM, data layer and smtp extensions and I have no complains.
We have used their magento modules for several years now and they have been great for us and any service or support that we have needed has been fast and professional!
nice customer service and very helpful, the module of the google tag manager for magento 2 works well, its a one-time-pay extension, not like any others that are starting to ask for subscriptions
Extension works perfectly
I would total recommend their extensions
Magepal were very responsive and helped resolve an issue we had with GTM and GA4 reporting - even when the issue was not actually related to their Magento GA4 extension. Would recommend their service.
Great and professional !
Best extension support in the Magento community. Don't just force use to provide server access
I purchased several extensions from their website and and got some from their git account, helpful stuff. The offer a niche extensions that I couldn't' find easily somewhere else. The chat help is responsive and get my questions answered.
A perfect Magento Extension which does exactly what it should do. And its for free !!!
Fully satisfied with your products :)
We use MagePal's products for Magento 2, and are happy with their reliability as well as with the company' responsiveness too. I emailed their support with a question, and got a reply within an hour. Five Stars!
Enhanced E-commerce without Google Tag Manager
Setting up Enhanced E-commerce without using Google Tag Manager is as easy as using our Google Universal Analytics with Enhanced E-commerce (See Enhanced E-commerce for Google Tag Manager if you are want to integrate Enhanced E-commerce using Google Tag Manager). Using Google Universal Analytics to track your order conversion metrics is an excellent way to keep tabs on your marketing goals. But if all you’re doing is adding the standard Google Analytics tracking code to your site then you are missing out on a ton of helpful information that comes with Google enhanced e-commerce tracking. With Google global site tag (gtag.js) enhanced e-commerce tracking for Magento2, you’ll be able to track even the smallest user interactions with your products, such as how many people visit your product details, add items to their carts, and even how many customers abandon their carts without purchasing anything. enhanced e-commerce lets you see your customer's behavior across your e-commerce store starting from product views to your success page.
- Quick & Easy installation from the Magento Admin interface
- Supports four New Reports in Enhanced Ecommerce
- Shopping Behaviour Report
- Checkout Behaviour Report
- Product Performance Report
- Sales Performance Report
- Supports One-page checkout functionality
- Captures Product Impressions, Add to Cart & Product Clicks events on your category page
- Captures Product Impressions, Add to Cart & Product Clicks events on your product page
- Captures Product Impressions, Add to Cart & Product Clicks events on Product widgets Section of your Homepage
- Captures Product Impressions, Product Clicks on cross-sell on the shipping cart page




