Google Universal Analytics with Enhanced Ecommerce for Magento

Setting up Enhanced E-commerce without using Google Tag Manager is as easy as using our Google Universal Analytics with Enhanced E-commerce (See Enhanced E-commerce for Google Tag Manager if you are want to integrate Enhanced E-commerce using Google Tag Manager).  Using Google Universal Analytics to track your order conversion metrics is an excellent way to keep tabs on your marketing goals. But if all you’re doing is adding the standard Google Analytics tracking code to your site then you are missing out on a ton of helpful information that comes with Google enhanced e-commerce tracking. With Google global site tag (gtag.js) enhanced e-commerce tracking for Magento2, you’ll be able to track even the smallest user interactions with your products, such as how many people visit your product details, add items to their carts, and even how many customers abandon their carts without purchasing anything. enhanced e-commerce lets you see your customers behavior across your e-commerce store starting from product views to your success page.

• Quick & Easy installation from the Magento Admin interface
• Supports four New Reports in Enhanced Ecommerce 

1. Shopping Behaviour Report 
2. Checkout Behaviour Report 
3. Product Performance Report 
4. Sales Performance Report 

• Supports One-page checkout functionality 
• Captures Product Impressions, Add to Cart & Product Clicks events on your category page 
• Captures Product Impressions, Add to Cart & Product Clicks events on your product page 
• Captures Product Impressions, Add to Cart & Product Clicks events on Product widgets Section of your Homepage 
• Captures Product Impressions, Product Clicks on cross-sell on shipping cart page