How to Manually Setup Google Tag Manager with Magento

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Manually Set Up your Tags, Triggers and Variables in Google Tag Manager

Note: "Enable Enhanced Ecommerce Features" and "Use data Layer" should set to "true" either on the individual tags configuration below or globally.

Step 6 - Log into your Google Tag Manager account

After logging into your Google Tag Manager account, you will need to configure Google Tag Manager to send the information to Google Analytics once the various event happen. To do this you will need to follow the following instruction below.

Choose “Tags”
Then click “New”
Click “Choose a tag type to begin setup”
Click on “Google Analytics - Universal Analytics” for “tag type”
Enter setting below for Track Type, Category, Action, Non-Interaction
Click “Choose a trigger to make this tag fire…”
Then click on the “+” sign to add a new “Trigger Configuration”
Click “Choose a trigger type to begin setup…”
Choose “Custom Event”
Enter the “Event Name”
Then save configuration.

Note: Adding Facebook Pixel, Bing UET, or other third-party JavaScript to your site using Google Tag Manager? Learn how simple and easy it is to integrate any third party service with our new DataLayer extension

Add to Cart

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Add to Cart
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : addToCart

Checkout

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Checkout
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : checkout

Checkout Option

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Checkout Option
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : checkoutOption

Product Click

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Product Click
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : productClick

Product Detail

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Product Detail
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : productDetail

Product Impression

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Product Impression
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : productImpression

Purchase

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Purchase
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : purchase

Remove from Cart

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Remove from Cart
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : removeFromCart

Refund (Admin)

Tag Configuration
  Tag type : Google Analytics - Universal Analytics
  Track type : Event
  Category : Ecommerce
  Action : Refund
  Non-Interaction Hit : True

Trigger Configuration
  Trigger: All Custom Events
  Event Name : refund

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Magento / Adobe Commerce Extensions

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