Google Tag Manager for Magento 2
Create, launch, and iterate on new marketing campaigns without waiting on your development team.
Build better digital analytics solutions, faster, add, or change tags on the fly without any Magento coding.
We use MagePal's products for Magento 2, and are happy with their reliability as well as with the company' responsiveness too. I emailed their support with a question, and got a reply within an hour. Five Stars!
We were very happy with the extension we purchased and I was *VERY* pleasantly surprised by the fast support we received in getting a couple of things working. They were super responsive!
I can recommend GTM/Enhanced Ecommerce Magento solutions provided by MagePal. They're providing customer with all the basic analytics/dataLayer functionalities by default, plus are not that difficult to extend and use for custom things. What's also worth to emphasise - quick and solid support from their creator
Great experience with this company. They reply fast and are very helpful. They also listen to feedback in terms of how their products can be improved.
Helpful and Supportive team
Used their extensions on Magento and they work out of the box. Moreover support is always on point. Spoke with Renon many times and he excelled in finding solutions for us. Great company and great work so far.
good support, respond very quickly.
Great support and extensions so far!
Fantastic work and an excellent plugin. These guys are the best!
Renon was of great help. I appreciate his patience and explanation of what the issue was with my site. I'm excited to use the Custom Shipping Rates extension.
Great products and service. Thanks
Providing instant solution regarding our query. It is very helpful.
Installed GTM on a commercial site today, had a few hickups but the support was great. Can reccommend.
I've worked with MagePal for a few years they are always very responsive and very knowledgable. There is nothing I ask for they can't do. From basic fixes to major customization they do a great job.
Integration made easy without editing Magento templates. Unleashing the power of Google Tag Management today!
Whether you are a small Magento retailer or an Enterprise customer, our suite of Google Tag Manager extensions will help you integrate the most challenging GTM projects within days, instead of spending weeks or months creating custom solutions. With our extensive data layer attributes set, adding your favorite Facebook, Snapchat, Bing or Pinterest code snippets is quick and simple with all the data you need at your fingertips.
Buy with confidence
Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.Did you know?
- Our extensions have been downloaded over 1.6 million times, with thousands of happy customers worldwide.
- We are Core Magento 2 contributors.
- We are amongst the top 10 Magento contributor on StackOverflow.
- We provide bug fixes to almost all extension companies
- We help develop some of the top multi-million to billion-dollar brands using Magento
- and best of all we just love creating great Magento products.
Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!
Setup in 30 minutes or less
Manage all your third-party integration in one place.
Google Tag Manager makes running your digital marketing campaigns much easier when calibrating with multiple departments and Ad agencies by making available the right set of tools so that everyone can get their job done quickly without relying on developers.
Without having the all data you need at your fingertips your integration will become difficult, time-consuming, and messy since each developer will only focus on the current task at hand instead of focusing on writing reusable components for future integration. Our extension provides a vast array of over 60 pre-configure data layer elements to make integrating your Magento store with any other third-party service a breeze using Google Tag Manager. Extracting, customizing, and adding your own custom data from your Magento store to Google Tag Manager is as easy as 10 lines of code using our easy to customize APIs.
Tag Management Integration Made Easy
Adding Google Tag Manager code snippet to the header section of your Magento store may seem like the ideal and most efficient way to add GTM to your site. But this will not be sufficient and limit your ability to take full advantage of GTM when integrating third-parties tracking codes that require data from your Magento stores, such as product name, price, items added to cart, order items, total, shipping amount, or any other data. Our extension provides hundreds of data elements and events to accomplish any integration and provides the building block to make your next integration a success.
Enhanced E-commerce made easy
Want to track more? Upgrade to our new Enhanced E-commerce for Google Tag Manager to take full advantage of Google Analytics' most powerful e-commerce features. Gain valuable insight and increase your conversion rate by leveraging Google Enhanced E-commerce to better understand your user actions and behaviors.
Break the code barrier
Build better digital analytics solutions, faster without any Magento coding. Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your GTM setup and eliminate the pain out of tagging
- For more events see our Enhanced E-commerce extension
Easy to customize...
Frequently Asked Questions.
What is Google Tag Manager (GTM)?
What is the difference between Google Analytics and Enhanced E-commerce?
As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Enhanced E-commerce was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.
What is the difference between Google Analytics 4 (GA4) and Enhanced E-commerce?
With the introduction of GA4, Google has included all the equivalent Enhanced e-commerce features directly in GA4.
What is the difference between Universal Analytics and Google Analytics 4 (GA4)?
Google rolled out Google Analytics 4 (GA4), the next generation and latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. The biggest difference between Universal Analytics and GA4 is their measuring model. Universal Analytics uses a measurement model based on sessions and page views, while Google Analytics 4 uses a measurement model based on events and parameters.
How to implement Enhanced E-commerce with Magento?
To implement Enhanced E-commerce you will need to upgrade to the Enhanced E-commerce extension for Google Tag Manager.
Do I need a developer or agency to implement Enhanced E-commerce?
No, with our enhanced e-commerce extension, all you need is to install the extension and have basic knowledge of how to configure tags in Google Tag Manager.
Do I need to make changes to my Magento theme?
No, our extension does not conflict with custom Magento themes or require editing of HTML files.
How much time will it take to implement this extension?
Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.