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Google Tag Manager for Magento 2

Optimized for Magento 2

Build from the ground up to take advantage of Magento's latest technology and features

Google Tag Manager (GTM) is a user-friendly solution which simplifies the process of adding, edit and manage JavaScript tags and other snippets of code on your Magento e-commerce store. You can quickly and easily integrate Facebook tags, AdWords Conversion Tracking, Remarketing, DoubleClick code, Google Analytics and many more in a breeze without the need for a Magento developer. Running your digital marketing campaigns has just become easier when calibrating with multiple departments, Magento development agencies, SEO Marketing agencies, and advertising agencies by providing the right set of tools so that everyone can get their job done quickly and efficiently.

Want to track more product-related data on your Magento 2 site? The most important step in setting up a successful online store is to get insight on how your users are interacting with your product and services using analytics software to capture your customer behavior. Upgrade to our new Enhanced E-commerce for Google Tag Manager to take full advantage of Google Analytics most powerful e-commerce report features. A small increase in your store’s conversion rate can make a giant impact on your revenue. Gain valuable insight and increase your conversion rate by leveraging Google Enhanced Ecommerce to understand the value of each user actions and behaviors.

How to install Google Tag Manager for Magento

To integrate GTM with your Magento store is as simple as installing our extension using composer.

How to setting up Google Tag Manager

Once our extension is installed, all you need to do is enter your Google Tag Manager ID in store configuration section of your admin.

Benefits of Using Google Tag Manager

GTM save you time, easy to use and speed up the processes of integrating third party snippets on your e-commerce store, It gives you enough creative space to create complex customized tags to meet any requirement without requiring a web developer every step of the way. Thanks to Google Tag Manager you don't need to be a pro to accomplish demanding tasks without writing a single line of code. Google Tag Manager is a great tool for marketers and agencies because it frees up developers time so they can focus on the bigger projects. Google Tag Manager comes with a lot of other features in debugging, version control, user permission, built-in tags for Google Analytics, Adwords conversion, remarketing as well as many third-party tags and many other features.

Extension Features

  • Quick and easy setup
  • Add tag via XML layout and/or observer
  • Data layer support

Data layer attributes

  • Trigger: event equals gtm.dom
    • pageType (i.e catalog_category_view)
    • list (cart, category, detail, other)


  • Trigger: event equals mpCustomerSession
    • customer.isLoggedIn
    • customer.id
    • customer.groupId


  • Trigger: event equals gtm.dom
    • category.id
    • category.name
    • category.path


  • Trigger: event equals gtm.dom
    • product.id
    • product.name
    • product.sku
    • product.path


  • Trigger: event equals mpCustomerSession
    • cart.hasItems
    • cart.items[].sku
    • cart.items[].name
    • cart.items[].price
    • cart.items[].quantity
    • cart.total
    • cart.itemCount
    • cart.itemQty
    • cart.hasCoupons
    • cart.couponCode


  • Trigger: event equals gtm.dom
    • transactionId
    • transactionAffiliation
    • transactionTotal
    • transactionShipping
    • transactionTax
    • transactionCouponCode
    • transactionDiscount
    • transactionSubTotal
    • transactionProducts[].sku
    • transactionProducts[].name
    • transactionProducts[].price
    • transactionProducts[].quantity
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